NTG connect GmbH was founded as NTG NTG Network Toys Germany GmbH in Cologne on 21 March 2013. This was preceded by an almost three-year conception phase under the moderation of the Bundesverband des Spielwaren-Einzelhandels e.V. (Federal Association of the Toy Retail Trade). Originally initiated as a working group under the name "IT Network Toys", the fundamental goals and framework conditions of an article master data and EDI solution for the toy industry were explored in the course of time. At the GoLive on 1 May 2014, the company was already able to welcome renowned suppliers as participants.
From the beginning, the NTG platform was seen as the right and important signal for the industry. Initially started with a focus on EDI solutions, the processes for article data and media files were continuously established. NTG connect GmbH is comprehensively positioned with numerous services for both main topics.
a reliable partner for the toy industry was created.
The change of name from "NTG Network Toys Germany GmbH" to "NTG connect GmbH" in summer 2024 follows a strategic decision that not only strengthens our existing business areas, but also allows us to tap into other toy-related sectors and expand our service portfolio. By adapting the name, we are creating the necessary openness for a future-oriented positioning on the market. Our new slogan "playful data" underlines our philosophy and our efforts to make working with electronic data easier. We are convinced that NTG connect GmbH represents a solid foundation for further growth and success.
This remains our goal for the future, to connect trade and industry, to create an exchange at eye level and, of course, to continuously optimize the data flow in the areas of EDI and article data. With our expertise and willingness to always do our best, we regard the company as the future-oriented interface for the toy industry and related sectors. Therefore, the further development of the platform and the expansion of our services will continue to take place in cooperation with all partners.
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